Stori
Expanding customer acquisition beyond the app
Enabling credit card applications from the web to scale digital acquisition.
Expansion of the digital acquisition channel for credit card applications
In 2022, Stori had established itself as one of the fastest-growing fintechs in Mexico, offering access to credit cards to thousands of users.
However, customer acquisition depended almost entirely on downloading its mobile app, which created friction for users who discovered the product through web channels, digital campaigns, or business partnerships.
To accelerate its growth, Stori needed to allow users to start their credit card application directly from the web, without first requiring them to download the app.
RETO
Total dependence on the app to acquire customers
Breaking the dependence on app-only onboarding
Stori’s application process was designed solely for its mobile app.
Stori needed a secure, scalable, and web-accessible application flow, capable of capturing qualified applicants while maintaining identity verification and credit assessment requirements.
SOLUCIÓN
Web-based credit onboarding infrastructure
Konfront designed and implemented a browser-based onboarding platform that allowed users to start the credit card application process directly from desktop or mobile devices.
The platform replicated the core steps of the app's onboarding flow, maintaining the security and verification standards required for financial products.
La solución incluyó:
User registration and verification
Account creation
Two-factor authentication via email
Product discovery
Card selection
Profile questionnaire (“Storiador Test”)
Identity verification
Front and back capture of INE
Selfie with ID
Applicant financial profile
Employment information
Income and expenses
Complete credit application
Address verification
Contact information verification
Final review and submission of the application
The system orchestrated a multi-step digital credit application flow, allowing Stori to capture applicants directly from web traffic.
RESULTADOS
Expansion of the digital acquisition funnel
The new web onboarding platform allowed Stori to rapidly expand its acquisition funnel.
In the first two weeks after launch:
17,500 new leads were registered through the platform.
This represented a significant increase in user acquisition, helping Stori go from approximately 4,000 weekly registrations to nearly double that volume.
Moreover, the platform was developed 3 times faster than typical industry timelines, allowing Stori to quickly validate this new growth channel and continue iterating on the onboarding experience.
17,500
leads generated in less than 2 weeks
2x
weekly acquisition growth
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